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https://repo.btu.kharkov.ua/handle/123456789/9064| Title: | Innovative marketing technologies for conditions of organic production |
| Authors: | Kvyatko, Tetiana |
| Keywords: | world market;organic products;consumer demand;business area |
| Issue Date: | 2019 |
| Publisher: | Wydawnictwo Wyższej Szkoły Technicznej w Katowicach |
| Citation: | Kvyatko T. Innovative marketing technologies for conditions of organic production. Innovative tools for socio-economic systems' development : monograph 25; Edited by O. Mandych, A. Ostenda. Wydawnictwo Wyższej Szkoły Technicznej w Katowicach, 2019. P. 158-164. |
| Abstract: | The analysis of development trends of the world market of organic products and the Ukrainian market of environmentally friendly products. It is determined that today in Ukraine, in addition to creating a favourable legislative framework for increasing the consumption of organic products, it is necessary to develop this market segment, consumer demand and, accordingly, popularize organic products among the population and improve the tools for promoting them on the markets. It was established which marketing tools are able to dynamically influence the development of the Ukrainian market of organic products, as well as the possible risks and benefits of promoting this business area. |
| URI: | 978–83–955125–0–6 https://repo.btu.kharkov.ua//handle/123456789/9064 |
| Appears in Collections: | Innovative tools for socio-economic systems' development |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tetiana_Kvyatko_article_158_164.pdf | 375.83 kB | Adobe PDF | View/Open |
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