Innovative marketing technologies for conditions of organic production

Abstract

The analysis of development trends of the world market of organic products and the Ukrainian market of environmentally friendly products. It is determined that today in Ukraine, in addition to creating a favourable legislative framework for increasing the consumption of organic products, it is necessary to develop this market segment, consumer demand and, accordingly, popularize organic products among the population and improve the tools for promoting them on the markets. It was established which marketing tools are able to dynamically influence the development of the Ukrainian market of organic products, as well as the possible risks and benefits of promoting this business area.