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https://repo.btu.kharkov.ua//handle/123456789/9065| Title: | Strategic management of enterprise marketing activities based on swot-analysis |
| Authors: | Kyslyuk, Lyubov Naumenko, Inna |
| Keywords: | competitive strategies;agrarian enterprises;marketing activity;agricultural enterprises;competitive potentia |
| Issue Date: | 2019 |
| Publisher: | Wydawnictwo Wyższej Szkoły Technicznej w Katowicach |
| Citation: | Kyslyuk L., Naumenko I. Strategic management of enterprise marketing activities based on swot-analysis. Innovative tools for socio-economic systems' development : monograph 25; Edited by O. Mandych, A. Ostenda. Wydawnictwo Wyższej Szkoły Technicznej w Katowicach, 2019. P. 165-169. |
| Abstract: | The article deals with the system of competitive strategies of agrarian enterprises, in particular, special attention is paid to the strategy of obtaining competitive advantages as a general competitive strategy. Methods of strategic management of enterprise marketing activity based on SWOT analysis are investigated. The peculiarities of the formation and use of some specific strategies for modern conditions of agricultural enterprises in Ukraine are analyzed. A comprehensive strategy for the formation of competitive potential and competitiveness of agricultural enterprises with functional components is proposed. |
| URI: | https://repo.btu.kharkov.ua//handle/123456789/9065 |
| ISBN: | 978–83–955125–0–6 |
| Appears in Collections: | Innovative tools for socio-economic systems' development |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Lyubov_Kyslyuk_Inna_Naumenko_article_165_169.pdf | 147.59 kB | Adobe PDF | View/Open |
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