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https://repo.btu.kharkov.ua//handle/123456789/61199| Title: | Роль лояльності бренду у розвитку бізнесу |
| Other Titles: | The role of brand loyalty in business development |
| Authors: | Квятко, Тетяна Дмитренко, Анастасія Лукашина, Єва |
| Issue Date: | 2022 |
| Publisher: | Publishing House ANS – WSZiA |
| Citation: | Квятко Т., Дмитренко А., Лукашина Є. Роль лояльності бренду у розвитку бізнесу. Ensuring Standards of Quality of Life in a Turbulent World: мonograph. Opole: The Academy of Applied Sciences – Academy of Management and Administration in Opole, 2022. С. 329-339 |
| Abstract: | The article examines the influence of consumer loyalty on the development of the company. It has been established that the effectiveness of loyalty programs is determined by the attitude of buyers and their behavior in relation to the products offered by the company. Loyalty programs should be aimed at forming long-term relationships with the target audience, because this is precisely what affects the effectiveness of its activities in a certain market segment. The main methods of evaluating the effectiveness of loyalty programs are considered. The process of forming brand loyalty through social networks has been studied |
| URI: | https://repo.btu.kharkov.ua//handle/123456789/61199 |
| Appears in Collections: | Ensuring Standards of Quality of Life in a Turbulent World |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| S_ANS_Monogragia_2022_Kviatko_329-339.pdf | 1.66 MB | Adobe PDF | View/Open |
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