Роль лояльності бренду у розвитку бізнесу

Квятко, Тетяна; Дмитренко, Анастасія; Лукашина, Єва

Please use this identifier to cite or link to this item: https://repo.btu.kharkov.ua//handle/123456789/61199

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DC Field	Value	Language
dc.contributor.author	Квятко, Тетяна	-
dc.contributor.author	Дмитренко, Анастасія	-
dc.contributor.author	Лукашина, Єва	-
dc.date.accessioned	2025-01-06T19:53:02Z	-
dc.date.available	2025-01-06T19:53:02Z	-
dc.date.issued	2022	-
dc.identifier.citation	Квятко Т., Дмитренко А., Лукашина Є. Роль лояльності бренду у розвитку бізнесу. Ensuring Standards of Quality of Life in a Turbulent World: мonograph. Opole: The Academy of Applied Sciences – Academy of Management and Administration in Opole, 2022. С. 329-339	uk_UA
dc.identifier.uri	https://repo.btu.kharkov.ua//handle/123456789/61199	-
dc.description.abstract	The article examines the influence of consumer loyalty on the development of the company. It has been established that the effectiveness of loyalty programs is determined by the attitude of buyers and their behavior in relation to the products offered by the company. Loyalty programs should be aimed at forming long-term relationships with the target audience, because this is precisely what affects the effectiveness of its activities in a certain market segment. The main methods of evaluating the effectiveness of loyalty programs are considered. The process of forming brand loyalty through social networks has been studied	uk_UA
dc.language.iso	uk_UA	uk_UA
dc.publisher	Publishing House ANS – WSZiA	uk_UA
dc.title	Роль лояльності бренду у розвитку бізнесу	uk_UA
dc.title.alternative	The role of brand loyalty in business development	uk_UA
dc.type	Article	uk_UA
Appears in Collections:	Ensuring Standards of Quality of Life in a Turbulent World

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