Please use this identifier to cite or link to this item:
https://repo.btu.kharkov.ua//handle/123456789/26561| Title: | Digitalization as a behaviour transformation tool of consumer market economic entities |
| Authors: | Chmil, Hanna |
| Keywords: | digital econom;economic entities behavior;digital transformation tools |
| Issue Date: | 2020 |
| Publisher: | Dnipro: Dnipro University of Technology |
| Citation: | Chmil H. L. Digitalization as a behaviour transformation tool of consumer market economic entities. Majesty of Marketing: Materials of the International conference for the students and junior research staff, 10th of December 2020. Dnipro: Dnipro University of Technology, 2020. P. 40-41. |
| Abstract: | Digital technologies, as a society technological sphere component, are the leading driver of new technological, economic and social reality creating. Therefore, behavior transformation study of consumer market economic entities in the context of digitalization is extremely topical problem. |
| URI: | https://repo.btu.kharkov.ua//handle/123456789/26561 |
| Appears in Collections: | Статті |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| chmil_majesty_of_marketing_conference_dnipro_2020_40-41.pdf | 1.23 MB | Adobe PDF | View/Open |
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