Stages and configurators of the consumer market economic entities behavior digital transformation

Abstract

The changes activator of economic entities behavior at the consumer market is the digital transformation. Its driving forces are new technologies, business models and user habits. Digital transformation changes the traditional principles of doing business and thus produces unprecedented opportunities for value creation and new sources of profit, primarily through: new technological businesses start-up cheapening; new technologies spreading acceleration; effective work with data (insights) for management decisions making; flexibility because of new work styles and focusing on user needs rather than products.