Enterprise information strategy: approaches to the essence determination

Abstract

In the modern dynamic conditions of the competitive environment one of the means of qualitative increase of enterprise competitiveness is a rational information resources management, when information is regarded not only as the most important and specific resource, but also as the element of informational potential and correspondingly there arises a problem of determination and formulating own informational strategy by every enterprise. Scientists and practical men from the whole world started to pay great attention to research of effective information use in the sphere of strategic management and as a result – forming of the information strategy essence. The aim of the publication is research of scientific and theoretical approaches to essence determination of the “enterprise information strategy” notion and their generalization and systematization. In order to achieve the aim, the main problems and aspects of the enterprise information strategy matter formulating were determined and theses of the native and foreign scientists were generalized. It gave possibility to determine and systematize approaches to the matter determination of this notion according to the stages of detailing. In the publication it was determined that the term “information strategy” together with the incoming notions “strategy” and “information” combined into a single word combination have different meanings depending on the context. At that some interpretations are generalizing – enterprise information strategy is a set of means for achieving strategic aims of an enterprise, its profitability and competitiveness by means of active use of information resources, determines a set of the priority initiatives in the sphere of information technologies, that contribute to dataware productive development, commercial and management enterprise activity. Others – the narrower ones and detail concrete aspects of various spheres of this notion use. Generalizing of the theses of the native and foreign scientists, who formulated scientific and theoretical approaches to the essence of the “enterprise information strategy” notion, gave possibility to single out and systematize such approaches according to the stages of detailing – information strategy: 1) a part of the enterprise strategy of the higher level (corporate strategy, business strategy); 2) a constituent part of the enterprise functional strategy (production, resource, organization, innovative); 3) a result of the strategic information enterprise planning (document, plan, information system structure development plan, development plan of the information infrastructure and information function, investment to the IT-infrastructure plan, enterprise IT-department plan; 4) enterprise behavior instrument in the competitive environment (instrument of conducting competitive information battle, instrument of gaining information space).

Досліджено визначення суті поняття «інформаційна стратегія підприємства» та виокремлено такі теоретичні підходи: – інформаційна стратегія підприємства як частина стратегії підприємства вищого рівня; – складова функціональної стратегії підприємства; – результат стратегічного інформаційного планування підприємства; – інструмент поведінки підприємства в конкурентному середовищі.