Competitive strategies of enterprise: theoretical aspect

Abstract

Under modern conditions of economic development in almost all segments of Ukrainian markets there are increased competition, dynamic changes in the external environment, public access to information, deepening crises and more. It is in such conditions that the role of strategic management of the company increases. Based on the research, it was found that currently in economics there are no clear boundaries between the processes of strategic management at different levels. For example, some scholars generally identify the process of strategic management with the process of forming or implementing a competitive strategy [1]. From our point of view, strategic management is much broader and includes in its structure the stage of formation and implementation of competitive strategy.