Please use this identifier to cite or link to this item:
https://repo.btu.kharkov.ua//handle/123456789/9390
Title: | Marketing of educational services |
Authors: | Babko, Natalia Kuskova, Svitlana Kharchevnikova, Liliya |
Keywords: | business environment;dynamic development;marketing;educational services;management;educational institution |
Issue Date: | 2020 |
Publisher: | Opole: The Academy of management and admimistration in Opole |
Citation: | Babko N., Kuskova S., Kharchevnikova L. Marketing of educational services. Vectors of competitive development of socio-economic systems. Monograph. Editors: Oleksandra Mandych, Tadeusz Posuka. Opole: The Academy of management and admimistration in Opole, 2020. P. 11-15. |
Abstract: | The modern business environment is characterized by dynamic development. n Ukraine, this integral aspect of today has its own specifics, which is associated with the transitional nature of the domestic economy. n such conditions, when making decisions about the strategy and tactics of market behavior, marketing policy in general, the market entity must rely on constantly updated data on the external environment, analyze them, look for new strategies and tactical approaches. This will allow you to make decisions appropriate to changes in the environment. |
URI: | https://repo.btu.kharkov.ua//handle/123456789/9390 |
ISBN: | 978-83-66567-15-3 |
Appears in Collections: | Vectors of competitive development of socio-economic systems |
Files in This Item:
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Babko_Marketing_of_educational_services_article.pdf | 198.73 kB | Adobe PDF | View/Open |
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