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https://repo.btu.kharkov.ua//handle/123456789/9389
Назва: | Mechanisms to ensure the competitiveness & strategic marketing of ukrainian companies |
Автори: | Mandych, Oleksandra Duiunova, Tetiana Azizov, Otabeg |
Ключові слова: | market environment;agricultural production;management system;cooperative application;production activity;marketing |
Дата публікації: | 2020 |
Видавництво: | Opole: The Academy of management and admimistration in Opole |
Бібліографічний опис: | Mandych O., Duiunova T., Azizov O. Mechanisms to ensure the competitiveness & strategic marketing of ukrainian companies. Vectors of competitive development of socio-economic systems. Monograph. Editors: Oleksandra Mandych, Tadeusz Posuka. Opole: The Academy of management and admimistration in Opole, 2020. P. 70-74. |
Короткий огляд (реферат): | The current stage of development of enterprises in any industry requires their management system of continuous development in accordance with the requirements of the existing and constantly changing market environment. Agricultural enterprises are also no exception – the main economic entities in the field of domestic agricultural production. Under such conditions, the issues of not only improve the efficiency of economic entities of the market, but also their effectiveness become relevant. At the same time, through the components of effectiveness, it is possible to separate the management system of the enterprise, which is the connecting link between their production and commercial systems. At the same time, the cooperative application of hierarchical connections allows to combine not only separate management tools with production activity, but also to apply it to the marketing complex. |
URI (Уніфікований ідентифікатор ресурсу): | https://repo.btu.kharkov.ua//handle/123456789/9389 |
ISBN: | 978-83-66567-15-3 |
Розташовується у зібраннях: | Vectors of competitive development of socio-economic systems |
Файли цього матеріалу:
Файл | Опис | Розмір | Формат | |
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Mandych_Mechanisms_to_ensure_article.pdf | 247.87 kB | Adobe PDF | Переглянути/Відкрити |
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