Mechanisms to ensure the competitiveness & strategic marketing of ukrainian companies

Abstract

The current stage of development of enterprises in any industry requires their management system of continuous development in accordance with the requirements of the existing and constantly changing market environment. Agricultural enterprises are also no exception – the main economic entities in the field of domestic agricultural production. Under such conditions, the issues of not only improve the efficiency of economic entities of the market, but also their effectiveness become relevant. At the same time, through the components of effectiveness, it is possible to separate the management system of the enterprise, which is the connecting link between their production and commercial systems. At the same time, the cooperative application of hierarchical connections allows to combine not only separate management tools with production activity, but also to apply it to the marketing complex.