Management of activities of enterprises of the tourism industry on the basis of modern informational technologies

Abstract

The article deals with a current trend of the role of information technologies in the sphere of tourism, reveals the special importance of their application and the influence on increase of investment attractiveness of enterprises of tourism industry. The practical tool of application of information technologies in the tourism business is analyzed. The role and place of information technologies in management and marketing of tourist enterprises are determined. The results of researches of dynamics of tourist streams of Ukrainian tourism on the basis of statistical data are considered. The main measures to create an operating system for the use of various types of information technologies in tourism are described. The offered directions of improvement of information technologies in tourism and the administrative system of the state policy on increasing the efficiency of "Incoming tourism".