The main aspects of innovation and investment activities of the enterprises of rural tourism

Abstract

The article describes the tools of state influence on the innovative activity of tourist subjects in rural areas. The directions in which innovation and investment activity of the enterprises of rural green tourism is carried out are defined. The features and factors that determine the degree of innovation and investment development of rural green tourism enterprises are substantiated. Classification features of innovations and investments in entrepreneurship of rural green tourism are established. The prospects and means of strengthening innovation and investment support for rural green tourism enterprises through the mechanisms of public-private partnership, commodity lending, franchising, social responsibility and the introduction of innovations in the organization of professional training of owners, core activities, information support and advertising, marketing strategies in the tourism market.