Please use this identifier to cite or link to this item: https://repo.btu.kharkov.ua//handle/123456789/9265
Title: The main aspects of innovation and investment activities of the enterprises of rural tourism
Authors: Romaniuk, Iryna
Keywords: innovative activity;information support;franchising;tourism enterprises;marketing strategies
Issue Date: 2019
Publisher: Wydawnictwo Wyższej Szkoły Technicznej w Katowicach
Citation: Romaniuk І. The main aspects of innovation and investment activities of the enterprises of rural tourism. Innovative tools for socio-economic systems' development : monograph 25; Edited by O. Mandych, A. Ostenda. Wydawnictwo Wyższej Szkoły Technicznej w Katowicach, 2019. P. 239-245.
Abstract: The article describes the tools of state influence on the innovative activity of tourist subjects in rural areas. The directions in which innovation and investment activity of the enterprises of rural green tourism is carried out are defined. The features and factors that determine the degree of innovation and investment development of rural green tourism enterprises are substantiated. Classification features of innovations and investments in entrepreneurship of rural green tourism are established. The prospects and means of strengthening innovation and investment support for rural green tourism enterprises through the mechanisms of public-private partnership, commodity lending, franchising, social responsibility and the introduction of innovations in the organization of professional training of owners, core activities, information support and advertising, marketing strategies in the tourism market.
URI: https://repo.btu.kharkov.ua//handle/123456789/9265
ISBN: 978–83–955125–0–6
Appears in Collections:Innovative tools for socio-economic systems' development

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