Development of a service quality management strategy of the hospitality industry enterprise. Implementation of the concept of an eco-hotel as a factor influencing the formation of an image

Abstract

The relevance of the thesis topic. The hotel business is an important component of the tourism industry, which in turn is one of the key sectors of the Ukrainian economy. The relevance of the thesis topic lies in the need to research and analyze problems related to hotel management, the development of innovations in this field and its environmental component. Let's consider each of these aspects in more detail. Hotel management is a complex process that includes many aspects. In order for the hotel to be successful, it must be effectively managed. The main problems associated with hotel management are the lack of a clear strategy, lack of highly qualified personnel and high costs of hotel maintenance. Researching this aspect can help solve these problems and ensure effective hotel management. The development of innovations in the hotel business can become a key factor that will help hotels increase their competitiveness. However, the implementation of innovative technologies requires large costs and specialized knowledge. Researching this aspect can help hotels understand which innovations are most effective and beneficial for their business. In the world, attention is increasingly focused on the ecological component of business. The hotel business is no exception. Environmental aspects can have a significant impact on the perception of a hotel brand by consumers. Researching this aspect can help hotels understand how the implementation of environmental solutions can increase their competitiveness and secure their place in the market. Therefore, the study of the topic of the diploma work Development of a strategy for managing the quality of services of the hospitality industry enterprise. The implementation of the eco-hotel concept as a factor influencing image formation is very important, as it aims to investigate and analyze problems related to hotel management, the development of innovations in this field and its environmental component. The results of the research can help solve the current problems of the hotel business and ensure its further development. The purpose of the bachelor thesis The purpose of the thesis is research and analysis of the current state of the hotel business in Ukraine, identification of key problems related to hotel management, development of innovations and ecology. Based on the research results, develop practical recommendations for improving hotel management and their development in Ukraine. So, the goal of the thesis is to solve specific problems related to the hotel business in Ukraine and to develop practical recommendations for their solution. Research objects : hotel complex. The subject of the study is the formation of a strategy for the development of a hotel chain based on the assessment of factors that affect the location and efficiency of service enterprises. The theoretical and practical significance of the obtained results lies in the identification of problems related to the hotel business in Ukraine and the identification of key factors that influence its development. The practical significance lies in the development of practical recommendations for improving hotel management and their development in Ukraine. Therefore, the research results can be used to solve specific problems of the hotel business in Ukraine and to improve hotel management.