Сучасні підходи до розуміння сутності поняття «Конкурентоспроможність підприємства»

Abstract

В статье были проанализированы теоретические подходы ученых к пониманию понятий конкуренция, конкурентоспособность и конкурентоспособность предприятия. Доказано, что на сегодняшний день существует большое количество толкований понятия «конкурентоспособность предприятия», однако не существует единой трактовки. На основе проведенных исследований предложено определение понятий «конкурентоспособность» и «конкурентоспособность предприятия».

Despite the diversity of economic schools and trends they all pay much attention to theoretical problems of definition of competitiveness. Throughout the history ofestablishment of relationship of marketing and economics the study about the essence of competition and competitiveness remains to be actual, because competition ensures the development of the market and the economy as a whole. These terms are widely used daily, but at the moment is not completely clarified what is the need to study these interdependent concepts. The competitiveness of enterprise is one of the most important categories of modern market economy that characterizes the ability and effectiveness of enterprise adaptation to conditions of competitive market environment. The results. In this scientific article there were analyzed and systematized various approaches to theoretical definitions of competition, competitiveness and competitiveness of enterprise for a more complete disclosure of these terms and facilitation further research on this topic and offered the own roundup definitions of the terms. The analysis of studies has shown that there is no consensus of opinion in understanding the concepts of competition, competitiveness and competitiveness of enterprise. Despite the different approaches and visions of definition of the competitiveness of enterprises the main thing is that competitiveness is the most important element of the whole marketingménage system.