Особливості маркетингової стратегії сільськогосподарських підприємств

Abstract

В статье сформировано определение понятия «маркетинговая стратегия» для сельскохозяйственных предприятий с учетом особенностей ведения сельского хозяйства и маркетинга аграрных предприятий.

In the article the definition of conception «marketing strategy» for agricultural enterprises taking into consideration the peculiarities to keep farming and to run marketing of agrarian enterprises has been formulated. The specific character of agrarian output and production changes the approaches to introduce theoretical bases of marketing and marketing planning in enterprises activity considerably, increases marketing set of instruments which is used in enterprise control. When joining international markets of agricultural output sale producers must follow marketing principles and elaborate long-term marketing strategies which will enable to direct effective production, selling activities and to compete with world agricultural production leaders. When elaborating marketing strategies of agricultural enterprises managers must take into consideration not only organization-economic, natural climatic, cultural-historic, political-legal peculiarities of markets but the peculiarities to conduct agricultural activity as well.