Сучасний стан розвитку маркетингової діяльності в українських організаціях

Abstract

A lot of things are changing in modern life. And what was considered impossible and unpromising a few years ago is now becoming possible and real. This directly applies to marketing in the social sphere in general, and the education system in particular. This article is devoted to the genesis of the formation of marketing in the social sphere. The article examines in detail the factors that determined the prospects for the development of marketing in the social sphere in the context of socially responsible management in the formation of a perfect organization of the XXI century. The central aspect of the article is the definition of the role of modern marketing in changing the culture of the organization and the thinking of its employees. The basic difficulties of implementing these changes are presented.