Аналіз міжнародних туристичних потоків України

Abstract

Розглянуто роль туризму у світовій економіці, проаналізовано сучасний стан міжнародних туристичних потоків в Україні, виявлено основні проблеми цієї галузі та визначено подальші перспективи розвитку сфери туризму. Проведений аналіз і прогноз сукупного попиту на світовому туристичному ринку показали, що кількість туристів із кожним роком збільшується і тенденції до збільшення туристичного потоку в найближчій перспективі будуть зберігатися.

The article considers the role of tourism in the world economy, analyzes the current state of international tourist flows in Ukraine, identifies the main problems of this industry and determines the further prospects of tourism development. At present, a market of tourist services, which are in great demand, is being formed. Analysis and forecast of aggregate demand in the world tourist market has shown that the number of tourists every year increases, and trends in increasing the tourist flow in the near future will maintain. The situation with tourism in Ukraine is unstable: since 2000, tourist flows to our country grew each year until 2014, when the number of tourists dropped sharply due to the global financial crisis, political, economic and social tension in Ukraine, the annexation of Crimea. However, in 2016, compared with 2015, tourist flows to Ukraine grew by 6.77% (from 12.4 million people in 2015 to 13.3 in 2016). Ukraine has continued to import tourist services in recent years. This is because our tourists go on vacation to foreign countries and there finance their tourism activities, paying for the relevant services. The advantage of importing tourism over exports negatively affects the general state of the economy of our country. Nevertheless, the study of inbound and outbound tourist flows of Ukraine allows us to conclude that their unconstrained increase during 2000-2016, which results, among other factors, in increasing the tourist activity of Ukrainian citizens, saturation of consumer demand with a national tourist product, on the one hand, and increase the interest of foreign citizens in the national tourist market.