Innovations and craft technologies for HoReCa: organizational and technological conditions of implementation in resort hotels

Abstract

The relevance of the thesis topic. The concept of developing a complex of strategic measures for the formation of competitive advantages of an enterprise in the hospitality industry not only does not lose its relevance, but also increases its significance in the world community, starting with its adoption at the UN Conference on Environment and Development in Rio de Janeiro in 1992, through the possibility of its application for the analysis, preservation and development of all spheres of human life. At the moment, the relevant complex includes three main directions: ecological, economic and social, while in 1992 only the problem of environmental protection was on the agenda. The aggravation of economic problems in recent decades is associated with insufficient compliance with the principles of sustainable development, which determine the rational use of resources not to the detriment of the future existence of people. As noted in a number of studies, the universal nature of the principles laid down in the complex of strategic measures for the formation of competitive advantages enables their application in various spheres of human activity, including in the field of tourism, in general, and hospitality, in particular. The hotel enterprise has a strong connection to the area, which determines the need to consider the processes of its sustainable development in the interrelationship of ecological, economic and social aspects of a specific region and the immediate territory of its location. This will make it possible to carry out a comprehensive analysis of the sustainable development of the hotel enterprise, which is considered in this study, which is a targeted systematic comprehensive study of various indicators (social, economic, ecological) that characterize the activity of the enterprise and the region based on the use of a set of socio-economic principles, methods and techniques. In connection with the above, the development and implementation of a set of strategic measures for the formation of competitive advantages is clearly relevant. the master's thesis. The purpose of the work is the methodological and practical aspects of evaluating the economic complex of strategic measures for the formation of competitive advantages. In connection with the goal, it was necessary to solve the following tasks: to analyze the motivational model of increasing the economic activity of a complex of strategic measures for the formation of competitive advantages of the hospitality establishment; get acquainted with the areas of comprehensive analysis of the sustainable development of the hotel enterprise; draw conclusions and provide suggestions. Research objects: hotel complex. The subject of the study is a complex of strategic measures for the formation of competitive advantages. The theoretical and practical significance of the obtained results lies in the recommendations for ensuring the dialectic unity of the subjective and objective sides of the complex of strategic measures for the formation of competitive advantages of the hospitality industry enterprise , the given system of measures within the framework of the universal mechanism for the formation of the complex of strategic measures for the formation of competitive advantages , the implementation and generalization of research, analysis and processing of data results, formulation of conclusions and recommendations, preparation of materials for publications. Publications, approval. The main provisions of the work were reported and discussed at the meetings of the student research groups of the department of trade, hotel and restaurant and customs affairs.