Development strategy and analysis of management methods in the hotel business

Abstract

Relevance of the topic of the qualification work. In the conditions of modern socio-economic problems, their solution creates a need for coordination of hotel activities, support and promotion of the development of the restaurant -hotel sector, creation of favorable conditions for further development. In order to identify the priority direction of hotel activity, which is implemented through the processes of management and economic justification, technological support and qualification formation, education of professional personnel, it is necessary to analyze the situation in the hotel market and identify the conditions for the further strategic development of one of the sectors of tourism - the hotel industry. The role of the hotel complex is to promote the development of the country's economy, which is connected with the implementation of external and internal joint activities of hotel enterprises. Modern hotel management should contribute to the solution of a number of operational tasks and at the same time formulate the necessary strategic programs aimed at strategic changes of the hotel complex in the direction of increasing competitiveness. The above-mentioned circumstances determine the necessity and relevance of the chosen topic of the thesis. The purpose of the qualification work is to develop a development strategy and analyze management methods in the hotel business. Task. - to analyze the current state of strategic hotel management ; - to reveal the significance of the management strategy of the hotel enterprise for economic growth in the period of uncertainty of the socio-economic development of the hotel; - to determine the peculiarities of the mechanism and components of strategic management of the hotel enterprise ; - analyze the organizational structure of management ; - analyze the competitive environment and the hotel product on the market; - provide recommendations on the strategy of building the organizational structure of the hotel business at the management level and marketing policy strategy; - to provide proposals regarding the use of foreign hotel business experience in the Ukrainian hotel sector. Object of study. The object of the study is the study of the activities of the hotel "HVOYA Apart-Hotel & SPA". Subject of study . The subject of the study is the theoretical, methodological and practical aspects of the implementation of the hotel management strategy. Theoretical and practical significance of the obtained results. It consists in the study of theoretical aspects of the system management, formation of a development strategy at hotel enterprises . Approbation . The main provisions of the work were reported at the meetings of the scientific circle of the department of trade, hotel and restaurant and customs affairs.