Інноваційне підгрунтя інформаційно-аналітичної трансформації сучасного бізнесу

Abstract

Досліджено сучасні аспекти інноваційного перетворення як системи технологічного та управлінського розвитку бізнесу. Обґрунтовано доцільність розробки політики інноваційних перетворень відповідно до особливостей організаційної структури підприємства. Запропоновано ініціативну модель змін адаптивних підприємств, в якій реалізується стратегічний процес з інтеграцією стратегічного мислення, комплексної системи прийняття рішень та механізму реакції на зміни. Окреслено інноваційні заходи щодо організації інформаційно-аналітичного забезпечення управління відповідно до застосування модифікаційних технологій формування баз даних.

The implementation of the changes should be an element of the policy of innovation transformation according to the type chosen by the enterprise. The choice of the type of innovation policy depends on various factors, the main of which are the impact of risks, expected results, the level of implementation complexity. Each innovation policy has its advantages and disadvantages for business, therefore, the enterprise chooses the general rules of adaptation to the organizational model of activity, strategy and development tools. Technological modification of forming information and analytical provision of managing is carried out individually for each enterprise with considering the permissible amounts of new information from various sources that not limited to information, which is obtained during ordinary activities. Advisability of predominance in the information environment of new information as a form of reflection business process of enterprise and results of its relations with external environment is substantiated to management systems. The concept of innovative changes in the information management of the enterprise is substantiated, which provides the formation of a complex of decisions and actions aimed at achieving competitive advantages that will become the basis for the positioning of the subject of economic activity in the external economic environment. Information management is determined by the ability to innovate in a changing environment of the economic environment, which corresponds to the definition of new values in the dynamics of economic processes with the formation of new knowledge as a mandatory stage for achieving sustainability of development. The initiative model of changes of adaptive enterprises is formed in which the strategic process with the integration of strategic thinking, the integrated system of decision making and the mechanism of reaction to change are implemented. It allows establishing effective interaction between the key subjects of management and promotes the increase of qualitative parameters of administrative decisions. The initiative model of enterprise changes is used to assess the prospects of possible strategies, which allows not to waste time developing an action plan that will not be implemented due to its inefficiency in the future.