Digitalization of Economic Activity Management and Sustainable Enterprise’s Development

Abstract

Digital globalization and Ukrainian integration into the global economic space have speeded up digitalization and determined it as a driver of increased competitiveness, economic activity and sustainable development of economic entities. Steady modernization of existing and creation of new digital and information technologies necessitates changes in the format of business models of business entities, approaches to their management. Radical changes in the strategy of business development and enterprise management processes under the influence of digitalization in the near future will become necessary prerequisite of viability and development in the digital ecosystem «state – business – society». In view of this, the purpose of this work is determined as study of the world experience and prerequisites for the transition of enterprises to digital management and development of the reference model of the economic activity and enterprise development digitization management. The approach to the digitization of economic activity management and sustainable development of domestic enterprises is proposed in the work with taking into account the world experience of business administration digitalization. It is substantiated that the enterprise management digitalization requires the definition and rethinking of forms, trends, methods, technologies and digital engineering tools, innovation policy and corresponding corporate culture, communication mechanisms between all management units for quick implementation of changes. The results of the work prove that the implementation effectiveness of management actions and measures for enterprise management digitalization, its activity and development depends on the selected digital transformation technologies, the possibility of relevant data information arrays forming, their analytical processing and presentation for certain decisions making in real time. The reference digitalization model of economic activity management and enterprise development is elaborated; its distinctive feature is the integration of three platforms (information, analytical and management) in one management loop, which allows obtaining the synergistic effect of the management process digital transformation at all its levels. The practical implementation of the proposed digitalization model of economic activity management and sustainable development of the enterprise allows gaining strategic benefits from business processes conversion and managing them into digital format, providing the management process optimization and the possibility of decisions making in real time.