Загальнофілософські аспекти споживацької поведінки

Abstract

Розглянуто проблематику філософії споживання. Наведено модель очікуваної корисності, що дозволяє раціонально охарактеризувати сучасну поведінку споживача. Виявлено етичні, метафізичні, політичні та соціальні передумови вибору споживачів.

Modern researches pay much attention to finding a holistic, integrative approach to the study of human needs and appropriate consumer behavior in different sectors of human activity. These approaches successfully associate general theoretical vision of problems with the specifics in the applied field, which demonstrates the development of management, marketing, service activities and servisology oriented onto a particular area of business. The problem of the relationship and mutual philosophy of food and consumer behavior in food markets that are important to highlight in the context of contemporary interdisciplinary approach has lately become particularly relevant. The problems of the development of issues of the philosophy of food and consumer behavior in food markets are considered. The authors suggested a model of the expected utility, which allows efficiently characterize behavior of the consumer. The factors and techniques fruitful for sociological and statistical research in the presented sphere are revealed.