Diversification strategy in management information systems of the competitive behavior of the enterprise on the market

Abstract

The realities of the Ukrainian economic environment confirm that, in conditions of uncertainty, competition not only determines the size of market shares (affects the diversity of the product, its price, the ways of its promotion and distribution), but also promotes the correct orientation of the consumer (the best products and services set the industry standard), thus enabling the company to evaluate the results of success. Therefore, in the conditions of globalization and active penetration of national markets of giants of the business, one of the actual goals of any enterprise, regardless of the form of ownership and direction of activity, is the increase of international competitiveness.