Agrotourism as a tool of kherson region agricultural units diversification

Abstract

The article analyzes the components of agrotourism in the aspect of diversification of agrarian formations activities, identifies the main requirements for the creation of profitable competitive tourism product, the direction of improving the quality of agrotourist services. The peculiarities of diversification of agricultural entrepreneurship in the field of agrotourism services provision were also explored, the necessity of forming a diversification strategy in the tourism industry as a way to provide additional financial revenues to economic actors, increase of the level of rural areas development, strengthening and development of socio-economic infrastructure was substantiated.