Market position and formation of marketing activities of manufacturers

Abstract

In the article the market positions of the enterprises on the grain market are investigated and the main factors of formation of the market position of grain producers are analyzed. Proposed proposals to change the market position of grain producers are to reach a higher level of distribution channels in the market, that is, to take the place of the first intermediary in the current situation. It is determined that the main ways of ensuring the effective formation and implementation of marketing policy of the grain subcomplex enterprise are: search for the optimal structure of sales of the enterprise products; establishing links with members of higher-level distribution channels; elaboration of schemes of direct marketing of products, in particular, processing enterprises, in order to increase the efficiency of its realization; solving the problem of storage of agricultural commodity lots in order to use seasonal price fluctuations; attraction of progressive tools of service of channels of movement of the goods.