Innovative mechanism for improving organization of management by marketing assortium on enterprise

Abstract

Assortment policy occupies an important place in the commodity policy of the enterprise. Properly compiled assortment of goods and services allows you to attract a solvent buyer and achieve the main goal of business - to get the most possible profits. Assortment and its variety - almost the most important element of the commodity policy of any enterprise. Its size and highquality satisfaction of the needs of customers are closely linked, that is why it is necessary to work on the formation of the range of each company, regardless of its size and the offered goods or services. Therefore, studying the ways and methods of optimizing the range of enterprises is relevant, gaining special significance and practical value. Analysis of assortment policy of the company provides an opportunity to determine that the most relevant for the development of the enterprise and increase sales is the application of the strategy of product development, which involves the introduction of assortment of new assortment positions or improvement existing in the modern market. But for the vast majority of domestic enterprises, it is characterized by an occasional, unsystematic and, consequently, ineffective use of marketing. Such a state of affairs negatively affects the competitiveness of business entities, and Ukraine's accession to the WTO only exacerbated the problem of competitiveness, which can not be resolved by traditional methods. Therefore, creating a holistic marketing system and developing approaches to establishing effective management of it is an urgent task for enterprises.