Prerequisites for the formation of competitive strategies for the development of organic production

Abstract

In the article the peculiarities of formation of the production and economic components of the vegetable market formation are investigated. Possibilities and current state of functioning of the vegetable industry are determined. Attention is paid to the problems of formation of supply and demand for vegetable products in Ukraine. Problems and prospects of entering foreign markets are outlined. The production and commercial activity of the vegetable growing enterprise is investigated. The main results of the production component of competitive advantage formation are determined. The economic and managerial incentives for engaging in marketing activities to improve performance have been identified. The peculiarities of the development of marketing activities and the possibility of increasing the level of competitiveness on the basis of individual measures are distinguished. Directions for the development of competitive strategies for the introduction of organic production are proposed.