Розвиток малих готелів в Україні: проблеми, перспективи, адаптація до нових реалій

Abstract

У статті проаналізовано тенденції розвитку ринку готельної індустрії в умовах військової агресії, що дозволило виявити проблеми та перспективи малих готелів. Установлено, що малі готелі стоять перед рядом викликів, але водночас мають значний потенціал для зростання та розвитку. Їхня здатність швидко адаптуватися до змін на ринку, увага до деталей у наданні послуг, а також зосередження на створенні унікального досвіду для кожного гостя можуть стати вирішальними факторами успіху в галузі гостинності. Розроблено практичні рекомендації щодо перспективних напрямів розвитку малих готелів у контексті сучасних тенденцій у сфері гостинності й туризму та визначено можливості підвищення їхньої конкурентоспроможності.

The article discusses the problems and prospects for the development of small hotels in the current market conditions. Small hotels face a number of challenges, but at the same time have significant potential for growth and development. Problems related to competition, financing and service quality management require constant attention and innovative approaches to solving. Effective development strategies include optimizing a hotel's website for search engines, being active on social media, and using online booking through popular travel sites. In addition, it is important to emphasize the unique features and benefits of the hotel, such as personalized service, special atmosphere, or exclusive services. It has been established that the uniqueness and personalization of services are key success factors for small hotels. They allow you to stand out from the competition by creating a unique experience for guests who value individual approach and authenticity. Adapting to market conditions and responding flexibly to changes in customer demand and preferences determine the sustainability and competitiveness of small hotels. Collaboration with local communities and businesses allows to expand the offer for guests, integrating the hotel into the cultural and economic life of the region, which not only promotes local tourism but also strengthens the hotel's position in the market. Sustainability and environmental responsibility are becoming increasingly important as modern consumers pay attention to the environmental aspects of their vacation destinations. The ability of small hotels to quickly adapt to changes in the market, attention to detail in service delivery, and focus on creating a unique experience for each guest can be crucial factors for success in the hospitality industry. Small hotel businesses have significant potential for growth, which can be realized with a creative approach to management, marketing and customer service. Understanding the needs and preferences of modern travelers, as well as focusing on sustainability and integration with the local community, can be key success factors for small hotels in an ever-changing market environment.