Екосистема бізнес-аналітики як мастхев інформаційно-аналітичного сервісу управління підприємствами торгівлі

Abstract

Стаття присвячена концептуалізації екосистеми бізнес-аналітики та її цифрових рішень у складі інформаційно-аналітичного сервісу управління підприємствами торгівлі. Визначено детермінанти впливу бізнес-аналітики на розвиток підприємства, її місце та функціонал у єдиному контурі інформаційно-аналітичної системи сервісу підтримки прийняття управлінських рішень. Обґрунтовано архітектоніку екосистеми цифрових рішень для бізнес-аналітики, інструментарій ефективного опрацювання і аналізу даних.

The extraordinary challenges and obstacles of martial law force trade enterprises to adapt to new realities and, through the ESG focus approach, turn them into strategic opportunities for sustainable functioning, development, and integration into world markets. It is noted that business intelligence is the conceptual basis for the implementation of such initiatives. The article determines the place of business analytics in the system of information and analytical service for management of trade enterprises and proves its key role in the formation of strategic decisions and operational management of commercial activities. The determinants of the impact of business intelligence on enterprise development are identified. The concept of the business intelligence ecosystem and its functionality in a single loop of the information and analytical system of the management decision support service are substantiated. The modern digital solutions that are part of the business intelligence ecosystem and contribute to the optimization of business 45 processes, increase in management efficiency, and competitive advantages are characterized. The architectonics of the ecosystem of digital solutions for business intelligence is formed, which includes infrastructure, data sources, and tools for their collection, processing, and integration, databases and storage, services for the implementation of analytical functions, security and authentication systems, technologies and tools for monitoring, optimization, management, training, and development. The article presents modern digital solutions of the business intelligence ecosystem that help to optimize business processes, increase management efficiency, and ensure competitive advantages of a trade enterprise. The author proves the appropriateness of a hybrid approach to ensure the effectiveness of OLAP (Online Analytical Processing) and OLTP (Online Transaction Processing) systems for data collection, analysis, and processing. For the future, it is recognized as expedient to study the latest technologies, in particular, blockchain to ensure transparency of supply chains, as well as to expand the capabilities of Big Data for more accurate forecasting of market trends