Motivational mechanisms of development of rural green tourism enterprises

Abstract

Features of rural green tourism as one of subsystems of tourist activity and at the same time and subsystems of agriculture are designated. It is determined that rural green tourism is an important direction of entrepreneurial activity in rural areas. It is shown that rural green tourism is one of the components of the socio-economic revival of the village, a promising and multi-purpose form of solving a large number of problems of its development and meeting the needs of those interested in recreation and recreation. In addition, rural green tourism has ample opportunities to attract foreign exchange and various kinds of investments, provides income growth and increase the level of well-being of the rural population. A special place is given to tourism in creating jobs and solving the problem of employment. Practice shows that the number of jobs is increasing, without requiring large costs, and the number of people employed in the tourism sector is constantly growing. An environmentally oriented strategy, the use of innovative intensive technologies of agricultural production, the study of economic, social, price, demographic parameters, the study of market segments of tourist products, the place of rural green tourism in this market will ensure in the future the success of agro-tourism business, the possibility of diversifying agricultural production, expanding the market for agricultural products and related tourist services.