Удосконалення концептуальних засад формування системи забезпечення конкурентоспроможності торговельних підприємств

Abstract

Розроблено комплекс науково обґрунтованих принципів формування системи забезпечення конкурентоспроможності, адаптованих до сучасних зовнішніх та внутрішніх умов господарювання підприємств торгівлі. Запропоновані принципи є базовим системоформуючим елементом інтегрованої системи забезпечення конкурентоспроможності торговельних підприємств та засобом вирішення прикладних питань її організації та ефективності функціонування.

Complex approach to the competitiveness provision conception of trade enterprises determines need in scientific substantiation of principles, on which the whole system of competitiveness provision of trade enterprises is based. It is to be created, and the processes of its organization and effectiveness obtaining are to be executed. Taking into account that there are no generally accepted plurality of these principles in universal and domestic science, the authors accentuate the necessity of solving systematization tasks of trade enterprises’ competitiveness provision principles based on critical comprehension of initial theoretical statements, offered by modern researchers in the sphere of management and economics. Difficulties in the classification of principles of trade enterprises’ competitiveness provision consist in their large quantity, semantic and meaningful similarity of separate principles. At the same time, the classifications suggested by certain authors directly depend on the opinion and goals of set by the authors. All of this leads to incorrectness and discrepancies in classification features and types of principles. In order to solve difficult problems of organization and effective functioning of competitiveness provision system in trade enterprises, the authors used modern scientific principles of clustering and formed the complex of principles, adapted to modern outer and inner conditions of trade enterprises’ management. They comprise the system and universal management principles, which are the basis for of all components of the management system of trade enterprises’ competiveness formation and effective functioning. A separate group consists of the principles of innovative economy and innovative development of commercial organization. As to the competitiveness principles, they are divided into methodological and social principles, dynamic organization and adaptive management principles, specific for trade sphere. In the presented material the content of the competitiveness provision principles of trade enterprises is revealed and the peculiarities of their direct application as methodological tool for solving the problems of trade enterprises’ competiveness provision are determined. The developed complex of the principles of trade enterprises’ system of competitiveness provision is a basic system formation element for the development of the provision of trade enterprises’ competiveness integrated system; their application will guarantee high effectiveness in management of retail trade enterprises’ competiveness.