Методичний підхід до оцінки ефективності діяльності суб’єктів торговельної інфраструктури споживчого ринку

Abstract

Обґрунтовано застосування методичного підходу для оцінки ефективності діяльності суб’єктів торговельної інфраструктури споживчого ринку. Здійснено оцінку ефективності підприємницької діяльності на прикладі підприємства оптової торгівлі, визначені напрями, розроблено конкретні заходи щодо її забезпечення та встановлено послідовність впровадження цих заходів. Представлені результати оцінки ефективності діяльності підприємства оптової торгівлі із застосуванням методу оцінки «багатокутник ефективності».

Evaluation methodology of the effectiveness of the consumers’ market trade infrastructure entities activity is considered in this article. On the methodological level, the groups of the most important characteristics for the business entities in this sphere (suppliers, retail trade enterprises, own potential) are distinguished. As the result of practical approbation of the developed model and performed analysis, the criteria of the suppliers’ selection were singled out. Using the results of the rating factors analysis, the following conclusion was made: the determinative factor for the wholesale enterprises is a price. The effectiveness of the enterprises’ activity using as an example the wholesale enterprise and basing on the achieved average assessments concerning the effectiveness of the interaction of the wholesale enterprises with business entities is determined. Application of the methodological approach to the evaluation of the wholesale trade business entities’ activity, providing the realization of the following consequent stages: making of informational base to calculate indices according to the determined directions; comparison of the indices’ values according to the determined directions of the separate wholesale trade enterprises with average level; determination of the directions as per provision/growth of the effectiveness of the wholesale enterprise activity; development of means of provision/growth of the effectiveness of the wholesale enterprise activity was suggested. This methodical approach allows to evaluate effectiveness of the wholesale enterprises’ activity, determine directions and develop specific means of provision/growth of the effectiveness of the wholesale enterprises’ activity. The application of the evaluation method “Polygon of Effectiveness” to make a visible performance of the results according to the efficiency of activities was suggested. Creation of the “polygon of effectiveness” is as following: selection of indices of the wholesale enterprises’ activity; determination of the numerical value of these indices; division of circle with the evaluating scales into equal sectors as per quantity of indices; graduation of the radial lines scales; marking on every axis considering dots’ scale that corresponds to the relative meanings of specific indices; building of the polygon of effectiveness is made for one enterprise by means of combination of the corresponding dots and gives an opportunity to compare it visually with its average level on the market. Advantage of the presented approach to evaluation of the effectiveness of enterprises’ activity is ability to use it for any entities of consumers’ market infrastructure under conditions of adjustment of the criteria of suppliers and effectiveness indices selection.