Accounting and analytical support for the operational activities of e-business enterprises in the conditions of digital transformation

Abstract

In fact, the world experiences digitalization as an important strategic task and accounting is an important part of this process. It was found that digitalization in the activities of national enterprises gained special momentum during COVID-19 pandemic. The concept of Internet trade is considered and summarized, the main promotion strategies, their content are given, the means of communication are considered. The authors showed the impact of the pandemic's quarantine conditions on the e-commerce industry and identified trends in changes in various fields of activity. It is proved that the object of internal control of e-business enterprises is: the system of accounting and management of the enterprise; the quality of work of special services, which are created for the purpose of control within the limits of the functional duties; planning and business processes.