Стратегічні підходи до розвитку зовнішньоекономічної діяльності аграрних підприємств

Abstract

У статті розкрито сутність стратегії та стратегічного управління зовнішньоекономічною діяльністю підприємства. Визначено обмеження, сучасні тенденції розвитку світового ринку сільськогосподарської продукції та специфічні особливості галузі сільського господарства, які мають бути враховані в процесі стратегічного управління розвитком зовнішньоекономічної діяльності аграрного підприємства. Охарактеризовано процес розробки стратегії зовнішньоекономічної діяльності аграрного підприємства

The article deals with the features of development of the strategy of foreign economic activity in the process of the entrance of the agrarian enterprise to the international market. The subject of the research is a set of theoretical, practical and methodological aspects of the development of foreign economic activity at the micro level, namely the question of the essence, organization and implementation of strategic management of the development of foreign economic activity of agrarian enterprises. The purpose of the article is to define strategic approaches to the development of foreign economic activity of agrarian enterprises at the present stage. The methods of the research. The methodological basis of the article is a set of methods of scientific research, namely logical-theoretical, generalization and synthesis, system-structural, and others. The results of the research. It is revealed the essence of the strategy and strategic management of the foreign economic activity of the enterprise. It is determined that the system of development of foreign economic activity of an agrarian enterprise is under the influence of world globalization processes, in conditions of changing tendencies of international competitive circumstances and increasing uncertainty of economic and financial condition, that actualizes the necessity of forming a powerful strategic basis for further progressive development and increasing of competitiveness. It was revealed the limitations that arise in the process of functioning of the enterprises are revealed. It was found the specific features of the agricultural branch and modern tendencies of development of the world market of agricultural products, which should be taken into account in the process of strategic management of the development of foreign economic activity of the agrarian enterprise. It was described the process of development of the strategy of foreign economic activity of the agrarian enterprise, which includes the formation of a strategic vision of the development of foreign economic activity; internal and external circumstances analysis; assessment of the implementation of available opportunities; analysis of strategic alternatives and variants of development; choice and development of the most appropriate strategy; creation of organizational and economic mechanism for implementing the strategy; monitoring; correction, clarification and supplementation to the strategy of management of foreign economic activity of the agrarian enterprise. It was determined the advantages of using strategic management of the development of foreign economic activity of agrarian enterprises, in particular, ensuring economic growth and increasing international competitiveness through comprehensive assessment of the business surrounding and available opportunities for development.