Formation of professional competences bachelor's degree in marketing

Abstract

The inclusion of education in the market relations requires updating its content and improving methods. The basic directions of such transformations of higher education include, first of all, integration of education with practical activity and science, transition from general education to strengthening of individual approach, development of creative personality of specialist in the team. These trends reflect the objective development trends that emerge in advanced pedagogical experience and lead to the use of unconventional forms, methods and means of learning and upbringing, including new forms of student activity that combine learning and work. Such approaches take into account the analysis of psychological, age, professionally important personality traits of future specialists, the need to develop their professional skills, communication and organizational skills.