Benchmarking as an element of marketing activities of ukrainian enterprises

Abstract

In today's economic development, every company makes every effort to extend its life cycle in a particular segment of the commodity market. In an effort to stay in the market and outperform their competitors, firms develop and implement strategies whose primary objective is to identify the strengths and weaknesses of the company, identify its real capabilities, resources, prospects, etc. However, today’s businesses simply need to learn effectively, use benchmarking to strengthen their positions, and therefore maximize profits.