Управління за слабкими сигналами в системі адаптаційного управління підприємств торгівлі

Abstract

Досліджено та вдосконалено методичний інструментарій концепції управління за слабкими сигналами відповідно до специфіки функціонування підприємств торгівлі. Запропоновані агреговані зовнішні сигнали деталізовано за видами та охарактеризовані за економічним змістом. Доведено необхідність імплементації технології управління за слабкими сигналами в систему адаптаційного управління підприємств торгівлі.

Weak signals management is powerful tool for competitive businesses operating in conditions of rapid changes in the market. Theoretical and practical significance of this method increases in terms of the economic crisis which is a feature of modern realities of the Ukrainian economy; because they increase the level of uncertainty, unpredictability, speed changes in economic conditions and they bring significant number of specific threats to the business in addition to the objective problems of activity. The practice of application of the weak signals management technology requires its modification according to the specific conditions of the management object activity. The purpose of the research paper is investigation of the preventive methods of enterprises management on the base of weak signals, elaboration of modified system of specific weak signals manifestation from the trade environment in terms of crisis, determination the position of the environment diagnosis on the base of weak signals in the conceptual model of adaptive management of trade enterprises. The author emphasized and characterized aggregated environmental factors which determine the operating conditions of trade enterprises. They are external signals of negative changes of enterprise’s initial state: the parameters of demand, production and supply, competitive environment, related and supporting industries, the activity of state structures, accidental phenomenon. Aggregate signals received further specification by types and were characterized by economic content. Signals of destabilizing influence of the environment monitoring and the immediate response to these signals is the most important principle of adaptive management. Use of weak signals management methods in the system of adaptive management of trade enterprises helps considerably faster and better than the competitors counteract to dangerous changing realities of the market and prepare for their perception in terms of timely response to weak signals organizationally, financially, psychologically. The most difficult part of the process of adaptive management is identifying of the chains of economic events which occur after the detection of signal and elaboration of the solutions intended for intension of positive impacts or weakening of the threats which are conditioned by these chains.