Сучасні тенденції розвитку роздрібних торговельних мереж в Україні

Abstract

Проаналізовано сучасну динаміку розвитку підприємств роздрібної торгівлі та їх товарообороту, досліджено особливості розвитку торговельних мереж у період євроінтеграції країни. Визначено основні чинники впливу на сучасний стан розвитку торговельних мереж в Україні та сучасні тенденції їх розвитку.

Under conditions of modern organizing of the economic system, providing sustainable economic growth in the country to a great extent depends on effective functioning of the trade field. Examination of issues of the development of a trade network as one of leading models of organizing trade is of considerable importance in the period of integration of the country in the European and the world space. The article researches the change of the retail commodity turnover of the country over the last years and determines its reduction. In addition, the author determines amounts of decrease of selling and consumer demand that are explained by political and social and economic conditions in our country. Having analyzed dynamics of commodity turnover of Ukrainian regions, the author indicates the regions with the greatest amount of retail turnover for the current period. The author notes that networks of Ukrainian operators prevail in the Ukrainian market of organized retail trade nowadays. However, there are also the foreign networks. According to results of 2014 annual rating for the largest retail trade networks of Ukraine, the author indicates leaders working in the retail trade field. The article considers structural description of the retail trade. Consequently, the author detects that, despite the critical situation in the country, there are increase of modern trade formats (hypermarkets, supermarkets, discounters, cash&carry) as well as traditional ones (“shop near home”, traditional shops) over the last time. This process is concerned with finishing projects, which has been begun previously. The main factors of influence on the contemporary position of trade network development in Ukraine are highlighted. The author mentions that the retail trade in Ukraine is in condition of transformation. Although there is the period of the economic and political crisis in the country, deficit of domestic and foreign investments, reduction of a general amount of retail trade networks, the development of trade networks occur at an insignificant rate. The retail innovatively develops and new approaches to carrying out the trade activity on the basis of European and the world technologies in the trade field are implemented.